Based in Springdale, Arkansas · Working wherever you're located
We build the foundation your business runs on.
Websites, Google listings, missed-call text-back and advertising for businesses anywhere in the U.S., started in Springdale, Arkansas. We help you start or grow your business by attracting new customers and lowering your cost per lead. You create the business. We help you build it.
Serving contractors, home services, auto and detailing, restaurants, retail, real estate, salons, fitness, professional services, landscaping and startups anywhere in the U.S.
01 / The numbers
The numbers
-
~30 sec
until a missed caller gets a text back.
-
7 days
from first call to a Starter site being live.
-
24/7
your Google listing answers hours, directions and reviews while you're on a job.
-
$50/mo
hosting and updates, handled for you.
-
CPL
cost per lead: the number every ad we run is measured by.
02 / Text-back
You can't answer. The text can.
When a call goes unanswered, the caller gets a text in about 30 seconds. An automated assistant asks what they need and hands you the details. You call back ready to quote.
- 01
Your phone rings. You're on a job.
- 02
No answer. Within about 30 seconds the caller gets a text from your business line.
- 03
The assistant asks what they need and gathers the details.
- 04
You get the details. Every lead logged. Nothing falls through.
Tap to simulate a missed call.
Incoming call
Text back in 30s
Handed to you
- Need
- Time
- 2:14 PM
- Number
- logged
Every lead logged. Nothing falls through.
[Your Business]. Sorry we missed your call. What can we help with?
Delivered
Text sent about 30 seconds after the missed call.
Sped up. A real caller waits about 30 seconds.
How we run it
Carrier-registered.
Your business line is registered with the carriers, as the law requires.
No purchased lists.
We only text people who called your business first.
STOP means stop.
Opt-outs are honored immediately and permanently.
03 / The math
The price · Missed-call text-back
One flat rate. Your numbers decide if it's worth it.
Missed-call text-back is $400 a month. Put a normal week into the calculator and see what the calls you miss are worth to you.
Put text-back on my number
04 / Straight answers
Why the name
Every business starts from a Basepoint.
Whether you're small, struggling or already established, Basepoint works toward one aim: helping businesses grow. The name is the surveyor's fixed point that every measurement starts from, and that's what we set out to be for yours. You can trust Basepoint to work hard for you and produce results. You create the business. We help you build it.
01Is the text automated?
Yes. An automated assistant replies within about 30 seconds, asks what the caller needs, and sends the details to you.
02Will you text people who never called me?
No. Texts go only to people who called your business first. We don't use purchased lists or third-party contact data.
03Can a caller opt out?
Yes. Reply STOP and it stops, immediately and permanently.
04Who owns the conversations?
Your business does. We process them on your behalf to run the service.
05What does text-back cost?
Missed-call text-back is $400 a month, flat. Websites start at $600 for Starter, $1,000 for Standard and $2,000 and up for Full. Google listing setup is $400, and hosting with updates is $50 a month. Every price is on the pricing page.
06What if I already have a website?
Each service is priced on its own. Text-back and the Google listing setup don't need a new site.
07How long does a site take?
Seven days for a Starter site and fourteen for Standard, on your own domain. Full builds are scoped on a call. Hosting and updates after that are $50 a month if you want us to handle them.
08Do you serve my town?
We're based in Springdale, Arkansas. Websites and text-back are set up remotely, so we work with businesses anywhere in the U.S. Google listing setup works for any town.
09What do I need to start?
Your business, the towns you work and your business number. We handle the carrier registration.